Posts Written By
Kerra McEwen
Kerra McEwen is Groundswell’s Marketing Specialist. Kerra has extensive PR, marketing and communications experience in an array of fields including sports, leadership development and IT. Kerra holds a degree in journalism from Mount Royal University and is currently working on completing her certificate in Event Management.
Happy National Philanthropy Day!
by Kerra McEwen
November 14th, 2014
Did you know it’s National Philanthropy Day? Groundswell would like to extend a huge thank you to all those out there making a difference in their community. Here’s a great piece from the Calgary Herald highlighting some generously spirited people and organizations who are making others...
Continue ReadingHome Sweet Home: Vancouver Open House
by Kerra McEwen
October 21st, 2014
Groundswell's ongoing expansion into the Lower Mainland means many Groundswellers are lucky enough to call Vancouver home, and work from our beautiful office in the historic Marine Building overlooking False Creek. We were thrilled to show off our new home with clients, partners, vendors, and...
Continue ReadingBad data is bad for business: Invest in high quality data to gain a competitive edge
by Kerra McEwen
April 29th, 2014
On a recent trip to Vancouver, I met Jakki Geiger, Senior Director, MDM Solutions Marketing at Informatica. Jakki has 15 years of marketing experience and has had to deal with the pain of not having clean, consistent and connected customer and prospect information. She knows all too well that as companies...
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